Choosing the right free SEO training can help you improve your search engine rankings, increase website traffic, and increase conversions. There are several aspects of SEO that you need to learn, such as on-page SEO, technical SEO, and link building.
On-Page SEO
Whether you are new to SEO or have been in the game for a while, free on-page SEO training can help you learn a few things. While you can't use your own eyes to see things like keyword density and CTR, there are several tools available that will help you learn what to look for and how to do it.
The Ahrefs course is a great option for those who are interested in learning more about on-page SEO. It covers everything from keyword research to link building. The course is available in five languages and is fully translated for those who may not speak English. The free version also includes a complete SEO checklist that you can use to see if your website is ready for SEO.
The Mobidea Academy guide is another great option. This free guide includes an infographic, real-world use cases, and downloadable PDF checklists. The guide is divided into nine chapters and covers the most important SEO topics. You can use it as a guide to SEO for beginners or as a reference for more advanced topics.
Technical SEO
Getting technical SEO training can help improve your site's ranking in search engines. Whether you're a beginner or a seasoned professional, it's important to develop an understanding of the factors that affect search engine rankings. There are a variety of free technical SEO training courses available online. You can learn how to optimize your site for top-tier search engines, such as Google.
There are several courses that cover the basics of SEO, including keyword research, link building, and content optimization. These courses are perfect for beginners looking to learn how to optimize their sites. The courses are self-paced and include readings and quizzes to test your knowledge.
There is also a free SEO certification offered by Yoast, which is a popular WordPress plugin. Yoast's certification is a great way to start learning about SEO, and will help you justify the cost of a paid product in the future.
If you're interested in learning more about technical SEO, there is a free course from Ahrefs. The Ahrefs Technical SEO Tutorials are in beta, but they cover a variety of SEO best practices. You can learn how to optimize your site, including link building and internal linking.
Link building
Getting a website link to be displayed on another website is called link building. The process can be easy or arduous depending on the method used. The trick is to establish a website's authority and brand in the relevant niche.
If you aren't using a link building service provider, you can try contacting the website owners yourself. They might be willing to place a link to your site on a commercial basis.
The Moz platform has a range of free SEO tools that can help you with link building. Their Link Explorer tool is a great resource for determining which sites are linking to you. They also have a nifty "best by links" section that is easy to read.
Using a web monitoring tool like Google's search console can help you detect any problems with your website. You can also use a Chrome extension to check for broken links. You can also use a free tool like Ahrefs to find out how many links your site has.
Mobile search
Whether you're new to SEO or an SEO expert, there are certain aspects of mobile search optimization that you need to know. Optimizing your site for mobile search can help you future-proof your SEO strategy, increase organic traffic, and make sales.
One of the main factors that contribute to Google's search engine ranking is content. This means that you need to make sure your website's content is well-formatted for mobile devices. You can do this by using header tags to markup your content's hierarchy. Also, you can use LSI keywords to optimize your content for mobile searches.
Another important factor is mobile user experience. If your site doesn't load quickly on a mobile device, people are more likely to leave your site. This can have a negative impact on your rankings. The average mobile visitor expects a page to load in 1-2 seconds.
You can check the speed of your site with Google's Mobile-Friendly Test. Just type your URL into the test and see the results.